Chapter 8 – Extra Tools to Make You Stand Out on GMB.
Doing the “bare minimum” on Google My Business isn’t going to do you any favors in a competitive market. To take your profile from average to excellent, GMB offers you plenty of extra tools that can help you set yourself apart from competition. With features like videos, events, and more, you can give customers even more insight into your business and increase your chances of driving traffic to your website or storefront.
Here are some GMB extras that you will want to use:
Videos on GMB
If a picture is worth a thousand words, an HD video with a pinch of production quality and a heaping dose of personality is worth ten thousand. Smart devices are so advanced these days that you can use a newer smartphone to get the job done.
To publish a video on GMB, your content must be:
- Less than 30 seconds long
- Under 100MB
The right kind of video can drive engagement and generate a lot of interest in your business. Try giving prospective customers a peak behind the scenes with a tour of your office or a profile on an employee. Take a couple of minutes, write down some bullet points, and record a short elevator pitch to help customers understand what you’re selling. You can even post testimonials from your most loyal fans.
Videos on GMB are optional, but given how popular short, high-quality video content is online, it can be a great way to distinguish yourself from competitors, especially if they’re not posting video content themselves.
Events on GMB
If your business hosts concerts, organizes festivals, hires guest speakers, or uses online giveaways, this feature is a great way to promote your upcoming events. Your events will populate every time someone clicks on your GMB profile.
At the end of the day, it’s free advertising and only takes a couple of minutes to do, so it’s a win-win for you!
Schedule Appointments on GMB